Monthly Archives: June 2011

Context Is Everything

Most of my blogs are devoted to topics rooted in Consumer Anthropology. I recently gave a brief talk as part of the NewMR virtual event on Ethnography. Link below to see the presentation.
In the dialogue, I discuss the CONTEXT of ethnography in the broader 3 C’s framework. As researchers, it is important that we see the bigger picture. I discuss a few case examples here of how understanding Client, Cultural and Consumer Context are all essential part of a well rounded strategic research approach.