A Perspective On The Context Of Millennial Brand Engagement From the AMA

I had the pleasure of sitting on a panel hosted by my company, Northstar Research Partners, for a discussion on Millennials at a meeting of the Toronto chapter of the AMA.
Below is a clip from that event where I am responding to a conversation about Millennials as consumers and the importance of brands having a dialogue.  It was such an interesting conversation and I was delighted to share the stage with Nicole Galluci from Boom Marketing and Greg Ambrose from Coca Cola Canada.

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4 responses to “A Perspective On The Context Of Millennial Brand Engagement From the AMA

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  3. Helpful list of articles – thanks so much for posting!

  4. Pingback: Calling All Millennials: Do I Have You Pegged? | The Narcissistic Anthropologist

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